AT Applied Capital, we simplify the process.


The process of managing your finances begins when you are connected to everything you own, owe, earn, and spend.  Also known as assets, liabilities, income, and expenses.  We call that comprehensive financial picture your Personal Economy.

Once we fully understand your Personal Economy, we can begin addressing your most pressing needs, risks, and goals.  That is how we create a living, breathing financial plan that evolves as your life changes.  Then you know where you stand. From that point, our job is to help you get where you want to go.

Elements of Financial Planning


  1. What is important to me? My family?

  2. What do I want out of life?

  3. How do I want to spend my time now, in 5 years, in 20 years?

  4. Do my current actions reflect my priorities?



  1. Am I saving enough?

  2. How am I doing so far?

  3. Can I generate enough retirement income to maintain my current lifestyle?

  4. What type of retirement accounts should I be using?



  1. What happens to my family if I die or become disabled?

  2. What type of life insurance do I need?

  3. What is long term care insurance and what does it cover?

  4. How much do I need to save for my kids’ education?


  1. Where is my money going?

  2. Am I spending less than I am earning?

  3. Is there a budgeting system that works for me?

  4. How do we save for big purchases?



  1. Do I have the right mix of stocks and bonds?

  2. When should I buy and sell?

  3. What return should I expect?

  4. Why is it important to invest globally?



  1. How can I minimize my current taxes and create flexibility in my future taxes?

  2. Do I need a CPA?

  3. Do I need a will?

  4. Should I worry about estate taxes?



  1. How am I doing?

  2. What progress have I made?

  3. Should I pursue this new opportunity?

  4. How can I plan for the next phase of life?